I wanted to post about this topic yesterday night, but I was pretty upset and wanted to sleep on it. I woke up this morning just as upset about it as I was yesterday. So here goes...
I want to start by saying that while I do have respect for the work that the American Cancer Society (ACS) does for adult cancers, I have been quite disillusioned with them for some time since finding out that while they collect billions of dollars in donations each year, they only allot HALF A PENNY from every dollar they collect towards pediatric cancers. That's ALL PEDIATRIC CANCERS COMBINED. Totally unfair considering they utilize sick children in their ads and campaigns quite a bit for someone who does not support them.
Anyhow, yesterday, the following blog post from the ACS DIRECTOR OF MEDIA RELATIONS was brought to my attention (I have cut and pasted the original file since he felt compelled to remove/revise it today because he received over 350 comments from outraged readers and who knows how many angry emails in his inbox):
Bald Barbie Demand is an Over-Reach
Posted on January 13, 2012 by asbecker
We apologize if the below post offended some of our readers. We realize that in our zeal to highlight an issue that deserves debate, we may have sounded insensitive. This post was written to provoke debate about the proliferation of products marketed to raise awareness, and we think asked legitimate questions. We believe discussions like this can help focus all our efforts more closely on our shared goal of defeating cancer.
You may have seen in the news that a Facebook campaign is underway to pressure Mattel, the maker of Barbie Dolls, to manufacture a bald Barbie. Cancer is one of, but not the sole reason for this campaign. The group’s Facebook page notes,
“We would like to see a Beautiful and Bald Barbie made to help young girls who suffer from hair loss due to cancer treatments, Alopecia or Trichotillomania. Also, for young girls who are having trouble coping with their mother’s hair loss from chemo.”
To the extent that this effort is about fighting cancer, we should ask ourselves what it accomplishes, who would benefit, and while we’re at it, how about asking if a bald Barbie could in fact do more harm than good for kids and parents, not to mention Mattel.
In a world already littered with cancer totems such as rubber bracelets and pink everything (a limited number of which are from ACS initiatives) , do we need one more thing whose function is to “raise awareness” about cancer? Is raising awareness worthwhile? Over at Mary Tyler Mom, who herself is the mother of a child who died from cancer, the answer is a resounding “no.” She makes the excellent suggestion that a donation of $10-$20 to support cancer research would make far more of an impact than buying a doll.
We know that funding more research is key, and every dollar helps, but who would benefit from sales of these dolls? Would it really be about fundraising?
The downside to raising awareness has been well documented by activists in the breast cancer arena. Awareness of breast cancer, for example, has been so thoroughly achieved, and many women are so afraid of the words breast cancer, that about one in 20 who are diagnosed with LCIS, a condition that may lead to breast cancer, are choosing bilateral mastectomy; the surgical removal of both breasts.
This isn’t to say that awareness doesn’t have an important role in defeating cancer. It can be incredibly important when it comes to informing people about ways to reduce risk or about getting recommended screenings regularly. But there may be better ways to attack childhood cancer. Just like radiation and chemotherapy, awareness must be deployed thoughtfully and carefully.
Childhood cancer is exceedingly rare. I would also argue that cancer is rare among the age group of women likely to have daughters young enough to play with Barbies. Women have about a one in 50 chance of developing any kind of cancer before the age of 40 . Which brings me to the claim that bald Barbies can help improve the self-image of little girls who are faced with having lost their hair, or seeing their mothers lose their hair. If they are mass marketed, many of these dolls will end up in the hands of girls who luckily aren’t likely to be touched by cancer in themselves or their mothers. But could they end up being terrorized by the prospect of it in a far outsized proportion to their realistic chances? There is no reason to create this sort of fear. It’s why we don’t see advocates calling for lightning strike dolls.
My final concern is the no-win position Mattel finds itself in. Last year the company went above and beyond, and made one bald Barbie for a four-year-old who was going through chemotherapy. Now the company risks a severe backlash of ill will if it does not accede to the demands of the social media mob. After all, what is more sympathetic than a little girl with cancer? How could this corporation be so unfeeling as to not make the major investment required to put a new product on store shelves? What happens when the next group demands a custom Barbie to represent its social concerns?
Sadly, some 1340 children under age 14 are projected to die from cancer this year. Each one is a tragedy, and they and their families deserve sympathy and support, but it is critically important to pull back from this exercise in consumer bullying and ask whether the need this movement is rising to meet is as big as imagined, and whether it will result in any meaningful support reaching those who need it.
Personally, I am not especially interested in the Bald Barbie controversy, but I was appalled by his callous remarks and the incorrect information he disseminated throughout his post and felt compelled to post the following response in the comments section of his blog (note: I didn't realize at the time that his name was Andrew Becker, and thought it was "Asbecker" which is the name he posts under):
Wow, what incredibly condescending and inaccurate remarks, especially considering that they were written by the DIRECTOR OF MEDIA RELATIONS for one of our country’s top cancer fundraising charities (we are talking BILLIONS OF DOLLARS here). Mr. Asbecker, you erroneously described pediatric cancer an “exceedingly rare” disease when it is IN FACT THE NUMBER ONE DISEASE KILLER OF CHILDREN (“more than asthma, cystic fibrosis, diabetes, and pediatric AIDS combined”).
In your article, you tried to liken the chances of being struck by lightning (which are ONE IN ONE MILLION) with the chances of a child being diagnosed with cancer (which are ONE IN FIVE THOUSAND or TWO IN TEN THOUSAND; in simpler terms, “a child in the U.S. has a 1 in 320 chance of being diagnosed with cancer before their 21st birthday”). I am not twisting your words; you wrote: “If they are mass marketed, many of these dolls will end up in the hands of girls who luckily aren’t likely to be touched by cancer in themselves or their mothers. But could they end up being terrorized by the prospect of it in a far outsized proportion to their realistic chances? There is no reason to create this sort of fear. It’s why we don’t see advocates calling for lightning strike dolls.”
Mr. Asbecker, I have some questions for you that I would like for you to answer as a representative of the ACS and as their Director of Media Relations… If pediatric cancer is so “exceedingly rare,” then why has it touched my family 3 times in a little over a decade? I have a cousin who was diagnosed at age 6, my own son was diagnosed at 22 months of age, and our close family friend was diagnosed at the age of 14. There are no obvious correlating factors involved. Why are pediatric oncology wards usually filled to capacity and why is it that approximately 46 children are diagnosed everyday in the U.S. with some form of cancer? Why is it that approximately 2300 kids (NOT 1340 as you erroneously suggested) in the U.S. die each year from it?
Why is it that you and the ACS feel that you deserve to even weigh in on this topic and ask questions such as: “To the extent that this effort is about fighting cancer, we should ask ourselves what it accomplishes, who would benefit?” How about answering this question instead and being HONEST with the public: What does the ACS accomplish (specifically in terms of pediatric cancer) and WHO DOES IT BENEFIT??? Why does the ACS only contribute .5% of every dollar (less than one penny!) collected in donations towards pediatric cancer???? Why does the ACS actively use photos and videos of pediatric cancer patients in their P.R. campaigns, actively recruit children for their Relay for Life events, and use schools for staging these events, while doing SO LITTLE to help them fight cancer? Forget about the Bald Barbie Movement, the ACS should be asking itself whether it’s own movement is meeting the demand for pediatric cancer research funding, prevention and services as much as it would like for the public to imagine, and also whether the funds contributed by the ACS towards pediatric cancer “will result in any meaningful support reaching those who need it.”
In my opinion, the ACS should clarify their new slogan “The Official Sponsor of Birthdays” by changing it to “The Official Sponsor of More Birthdays for ADULTS ONLY.”
This effort to ask Mattel to create a bald Barbie is not just “about fighting cancer” as you imply. It is so much more than that. It’s about providing comfort for children afflicted with cancer and for children who are close to someone who is battling cancer. Children process things much more differently than adults, and that’s why every major children’s hospital and pediatric ward has an in-patient playroom and why there is such a thing as play therapy for children.
I also believe that even if Mattel did agree to manufacture such a doll and donate the proceeds to true pediatric cancer charities such as St. Baldrick’s and Alex’s Lemonade Stand, I am sure that they would donate more than just a shoddy, token half penny for every dollar they collect, unlike the ACS’ current practices.
You wrote: “In a world already littered with cancer totems such as rubber bracelets and pink everything (a limited number of which are from ACS initiatives), do we need one more thing whose function is to ‘raise awareness’ about cancer? Is raising awareness worthwhile?” RAISING AWARENESS IS EVERYTHING BECAUSE WITHOUT AWARENESS THERE ARE OBVIOUSLY NO DONATIONS, WHICH MEANS BILLIONS OF DOLLARS OF LESS FUNDING FOR CANCER RESEARCH & PREVENTION. Come on! You know this already, don’t you? Please be honest and disclose the amount of annual ACS revenues which are dedicated to raising awareness and the need for funding for prevention and research??? Don’t even get me started with your remark about our world being littered with “cancer totems.” Why is it okay for the ACS and Susan Komen and many other organizations to do more far more than their share of the “littering,” yet, when someone approaches a major manufacturer to create a doll which will not only comfort children, but also raise money for pediatric research, why is it suddenly not worthwhile to litter our world with such awareness?
As far as “a limited number of which are from ACS initiatives”— let’s be HONEST; the ACS markets and peddles HUNDREDS of different kinds of cancer totems (http://www.acsgiftshop.com/default.aspx), and yet, you are protesting the manufacturing of ONE Bald Barbie for children? What is this really about?
You went on to state that “sadly, some 1340 (erroneous statistic) children under age 14 are projected to die from cancer this year. Each one is a tragedy, and they and their families deserve sympathy and support…” Sadly this sympathy and support comes from sources other than the ACS.
To suggest that parents, other family members and friends of children who either have cancer or are somehow affected by cancer are a “social media mob” and/or “consumer bullies,” or to suggest that this is merely a “publicity stunt” as one of your supporters wrote, is incredibly irresponsible, insensitive and an “over-reach” in itself.
Put yourselves in our shoes. I think if you had a child or were close to a child who had cancer, you would take a much difference stance and I doubt that you would even be able to retain employment with the ACS in good conscious based on the principles raised above. Thanks for your two cents in this matter (really just half a cent, actually), but you can keep the chump change.
ACS, how about changing your policies so that they are more fair towards the sick children whom you exploit in your marketing campaigns instead of just apologizing to “some of the readers” that you offended? That would be a more logical approach to focusing your efforts on defeating cancer in all age populations, not just adult ones. I feel that is a much more legitimate question than any of the ones raised in this article or your subsequent apology.
Andrew Becker's poorly thought out and condescending, hurtful remarks created a HUGE outcry from parents and loved ones of pediatric cancer patients, in addition to healthcare professionals and even adult cancer patients and/or ACS supporters. This outcry has been all over the internet, including on the ACS' Facebook page, their blog and other blogs. Today, he felt compelled (or coerced) to retract his original statement and post this "updated" version:
Bald Barbie Demand is an Over-Reach –UPDATED
Posted on January 13, 2012 by asbecker
I want to sincerely apologize for the pain my post, which I have now removed, has caused. Like many other committed staff members and volunteers at the American Cancer Society, I have lost loved ones to cancer, and I work here because I want to help end the suffering caused by the disease. But losing a child to cancer (or for any other reason) is unimaginable to me. The idea of having one of my children diagnosed with cancer is a pain I cannot comprehend. I am sorry for making anybody feel marginalized. It was not what I intended. It is not how I feel.
When I set out to write I wanted to raise questions about activism and social media around disease. I did not mean to imply that I or the American Cancer Society believe that sick children are not important. Indeed I wrote that each of these cases is tragic, and that the children and their families deserve both sympathy and support. That is what I believe.
I am committed to repairing the relationship between the advocates I have upset and the American Cancer Society. The idea that my words would cause people to lose faith in the good work of the Society is horrifying to me. The Society succeeds because of our more than three million volunteers, and because of millions of others who generously support our work. In my more than four years working at ACS I have seen one example after another of this organization’s incredible mission being carried out, and each time, I am inspired. I have also seen success that extends to all of us, as cancer incidence and death rates continue to drop. I hope I have not jeopardized the good will that makes this progress possible.
Andrew Becker
To which I responded:
Dear Mr. Becker,
Thank you for your apology, however, ACTIONS SPEAK LOUDER THAN WORDS. An apology with no actions to back it up is damage control at best.
It’s time for the ACS to change it’s policy towards pediatric cancer. The fact remains that that the ACS only donates less than half a penny towards all pediatric cancers for every dollar donated to the organization. If you are so committed “to repairing the relationship between the advocates (you) have upset and the American Cancer Society,” then it is only logical that you begin to work on repairing this heinous policy. Alternatively, stop using children in your campaign slogans and stop encouraging them to raise money for the ACS since your organization is unwilling to step up to the plate for them when they are diagnosed with cancer.
I want to be clear and state that this is not just an issue involving a bunch of irrational, emotional parents fighting to have a bald Barbie created. This is so much more than that. This is something that has been on-going for a long time, this problematic relationship between the ACS and most pediatric cancer parents. This issue is based on the fact that pediatric cancer is so severely underfunded, and the ACS just contributes to that dilemma by using children in their campaigns to collect donations, but allotting pediatric patients and research only .5% of the total donations they collect.
Ryan matters. Every child afflicted with cancer matters. They are worth so much more than just .5%.
In the words of another parent: "Children are our future and these are the people that will be taking care of US at some point so we need to give them a chance to live a full life just like we have. Not to take away anything from someone suffering through an adult cancer but they are ADULTS….they have voices and the means to raise money and to get the word out. Children suffering through pediatric cancer do NOT….so we need to be their voice."